The top three-quarters of the full-page newspaper ad shows a young girl, perhaps ten or eleven years old. She wears a white dress, with a bow in back, white tights, and white shoes. She is looking over her shoulder, preternaturally gazing at us, her brown curls cascading down her back, an aqua-colored bow in her hair. Behind her are several white tree trunks, like aspen or birch, fading into a watery-blue mist. At the front of the photo’s plane is a seemingly very large, white child’s sled, its pull-rope in the girl’s hands. Piled onto the sled are numerous boxes, all wrapped in aqua (or is it turquoise?) paper and tied with white ribbons. Sled and girl are standing on snow. The bottom quarter of the ad is a block of the same aqua, at the bottom corner of which, in black letters we read: Tiffany & Co. Oh yes, at about the level of the young girl’s shoulders, in discreet black text we read: “Blue is the Color of Dreams.”
The suggestion seems to be that Tiffany’s hallmark aqua (or blue, as they seem to call it) is the color of dreams. The dream of this young girl would seem to be to haul in as many boxes of Tiffany goods as possible. No starry-eyed dreamer, this pre-pubescent gal. She is clearly a savvy and quality-conscious Consumer, the kind that Tiffany’s dreams of.