"In marketing as in medicine, perception can be everything,“ Benedict Carey infroms us in his news article "$2.50 Placebo Gives More Relief Than a 10 Cent One“ (The New York Times, 05 March 08). "A higher price can create the impression of higher value, just as a placebo pill can reduce pain. Now researchers have combined the two effects. A $2.50 placebo, they have found, works better than one that costs 10 cents.“ In waking life, not only can sugar pills make us feel better, but the more expensive we think they are, the more curative!
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