An entire page of the newspaper (The New York Times, 07 May 07) is outlined with a pencil-lead thin gray line. Within this box, most of the space is left white. About a quarter of the way down is a truncated red arc, like a rainbow, like a bridge. Under the left footing of the bridge appear the words: "Dreams are good." Under the right footing appear the words: "Realities are better."
Beneath the affirmation regarding the superiority of Reality, the following sentences are listed, one beneath the other.
"What if today were someday?
The day you got to buy your dream house.
The day you got to take your company global.
Or the day you got to start your own business.
Well, today is Someday.
Because no matter what your dream is, or how seemingly impossible, we have the resources to help get it done: financial advice, capital, loans, credit cards, innovative ideas and service.
Together, these resources add up to one Citi, with one goal – turning your dreams into realities.
Today is Someday.
Citi.
Let’s get it done."
A gargantuan financial organization would like to be seen as trucking in dreams. "Dreams are good, but Realities are better"? Who says? The reality is that this particular commerce in dreams is being conducted in order to make more sums of money – for Citi.
Whose dream is this anyway?
